The Electronic Retailing Association (ERA) and the Direct Response Industry have been involved in the mission of delivering wheelchairs since 2005. In that time the have sponsored thousands of wheelchairs to needy recipients in Asia, Latin America, Africa and the Middle East.
Utilizing the talents and resources of members and their companies, the industry has also donated more than $500,000 in free television production, air time, radio spots, print ads, editorials, and product donation.
The global outreach of the ERA member companies and the entire Direct Response Industry has had an enormous impact on public awareness about our mission and goals, and has inspired new generations to get involved in our humanitarian efforts.
Events & Updates
Mobility Heroes Dinner - Click Here for Event Summary & Gallery
Videos
- Direct Response in American Samoa - Click Here for Video
- Direct Response + Eagle Scout = Mobility to Southern Chile - Click Here for Video
- Donation Form - Click Here to Download
Articles and Slideshows
- Direct Response Industry Responds to an Important Call - Click Here for Article and Slideshow
- Joining Hands in China and Vietnam - Click Here for Article and Slideshow
- Direct Response Touches Hearts in Ethiopia - Click Here for Article and Slideshow
- Eagle Scout and ERA Sponsored Wheelchairs in Chile - Click Here for Article and Slideshow





